The 2006 conference focused on airport business innovation and how new developments are helping to capture more revenue for the airport while also improving customer satisfaction. Areas of innovations included Food & Beverage, Retail, Advertising, Airport Parking, etc. The role of low cost carriers was also examined to help airports better cater for these travellers. Welcome Remarks and Overview from TFWA Erik Juul-Mortensen, TFWA President "The airport scene in 2006" Peter Harbison, CAPA
CAPA set the context, noting how quickly the airport business model had been innovated from the days of state entities to the present day private businesses. Where does an airport generate its revenue, and how important is the non-aeronautical part and how is it made up.
How is the non-aeronautical side of the business structured and what are the opportunities and threats of the future. Notable here is the impact of LCCs (low cost carriers) on the business and how it is stimulating complete re-engineering of the airline and airport business; also the impacts of new aircraft types in enabling hub-bypass. "Managing and profiting from innovation in the aviation industry" Professor Steve Burdon, UTS – University of Technology Sydney
A stimulating discussion of how innovation as a concept is changing management attitudes and driving corporate change, with comparative case studies from other industries. Organisations which do not approach the new era with an open and creative mind will find themselves left out of growth markets – and even near – monopoly airports may suffer significant declines if they do not adapt.
Download the presentation from : “The LCC ‘attitude’- how to reinvent a system” Peter Harbison, CAPA
Description of the approach of LCCs to the new environment, how they are looking for similar modern attitudes from airports and all other stakeholders. “Airport planning – the challenging array of options” In the new environment, many new opportunities are opening up for governments and private airport owners. Themes included creative capital planning and funding developing airport networks. The importance of airline ownership and initiatives in multiple ownership and operation is starting to colour multiple airport strategy.
Retail is a major part of this, with increasing emphasis on non-aeronautical revenues. One approach is to develop dedicated low cost terminals, as Changi and KLIA have decided to do (with Changi’s new “Budget Terminal” opening in March 2006).
Other initiatives include the concept of ‘Airport Cities’. These approaches provoke the need for a new look at how retail and other potential sources of revenue in an airport are developed in the long term. The audience were invited to participate in this session, which built the framework for the more detailed discussions in the afternoon.
Jeffrey Loke, Assistant Commercial Director, CAAS
Jean-Claude Higelin, Head of Strategy and Business Development – International, Fraport
Kerrie Mather CEO, Macquarie Bank
Toshiaki Kanzaki, Narita Airport Authority
Moderated by Andrew Drysdale, Regional Vice President - Asia Pacific, IATA
Download the presentations from : “Where is the consuming traveller heading? New preferences and behaviour, myths and facts” Does the generic low cost attitude, which is a much wider phenomenon than merely low cost airlines, permeate airport consumer behaviour today? Is the Asian traveller different, and if so, in what ways? Business travellers and consumers in Asia have a reputation – not always empirically substantiated – that they are highly status conscious and love brands. While this may have been true in the past, is it a feature today and how can airports determine which markets it applies to - and, more importantly, what creative models exist to keep pace with the wants of the traveling consumer?
Jim Beighley, Global Vice President, Marketing and Business Development, DFS
Thierry Halbroth, Senior Creative Director – Cathay Pacific Central Team, McCann Erickson Worldwide
Robert Tedesco, Head of Consulting, American Express
Moderated by Doug Newhouse, Editor, The Travel Retail Business
Download the presentations from : “Growth areas for non-aero revenues: F&B and advertising” As passenger profiles change and airport operators seek to explore new opportunities, developing areas of non-aeronautical revenues presented where they saw most innovation coming from.
Food and beverages had quietly been growing through the 1990s, but with the advent of LCC operations and as the apparently new passenger needs emerged, the sector has seen an explosive growth, at least where LCCs operate.
Simultaneously, as on-board F&B – albeit relatively basic – evolves towards becoming a revenue stream, instead of a cost item, so the airlines themselves are taking a greater interest in providing passenger sustenance.
Likewise the proliferation of signage in airports and the much more varied forms of advertising have enhanced airport opportunities to expand. Two advertising companies in this panel had each established significant relationships with major airports in one form or another.
Dr. Peter E. Mohn, Head of R&D and Business Development, P. Robert and Partners SA
Mike Tyquin, General Manager – Regional, Analysis & Development SE Asia, EYE Corp.
Antonio Persson, Business Development Manager, SSP Asia Pacific
Isabelle Schlumberger, CEO, JCDecaux Airport France
Bruce Musick, CEO, SkyServ Holdings
Moderated by Clive Cranwell, International Business Development, BAA
Download the presentations from : “Has the airport industry got what it takes to innovate and respond effectively to the new environment? ” Open session, led by Professor Burdon, with a panel drawn from earlier speakers. Kicking off the session was a presentation by Kim Bum-Ho, General Manager Retail Marketing, Incheon Airport.
This session revisited the points made in the opening presentations and discussed whether airports, retailers and brands have got the impetus and motivation to adapt quickly to meet new pressures – and what fate befalls those who fail to do so. Additional focus has also been placed on the importance of airport marketing – the success of such large ‘airport cities’ – BAA’s Heathrow, Centrair in Nagoya, Dubai, HKIA, Vancouver – are all leading examples successful entities that attract brands, concessionaires, airlines and customers – what’s the secret to success.
Download the presentation from : Gate One Workshop: "Innovation in airport retail" HKIA panel with Nuance Watson and some of its key brand suppliers presented:
- HKIA mission and vision
- Satisfying customers (products, service, communication)
- Creating opportunities, building on success stories
- Driving results
- Sustaining the sense of newness for passengers
- In the process people at the helm make the difference
Hans Bakker, Commercial Director, Hong Kong International Airport
Alessandra Piovesana, Managing Director, Nuance Watson
Nadine Heubel, Travel Retail Director, Hugo Boss
Jaya Singh, Director Global Sales, Kraft World Travel Retail
Marcello Bottoli, President & CEO, Samsonite Group
Vincent Boinay, Managing Director - Travel Retail Worldwide, L'Oreal Group
How as partners have they changed the overall business model to be more innovative so as to better meet passenger needs and increase income/profit.
Summary of main points from Monday, Peter Harbison
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