WORKSHOP SESSION 1
A – Assessing customer needs in the airport environment
Moderated by Doug Newhouse, Editor, The Travel Retail Business
- How do airport customers behave within the airport environment?
- What are their immediate concerns and needs?
- How can airports anticipate these and plan retail and food & beverage outlets to best serve the consumer and consequently, optimise revenue opportunities.
This pioneering workshop looked at how, through ground-breaking new research, a real insight can be gained into the consumer’s journey through airports.
Noel Toolan, Chief Marketing Officer, SSP
Dr Ian Cesa, President, Horizon Research Corporation
Paco Underhill, Founder, President and CEO, Envirosell
B – Tourism and travel trends in Asia Pacific – cruise, ferry and airline development
Moderated by Gavin Lipsith, Editor, Duty-Free News International
Who is travelling, where they are travelling to and how they are travelling were some of the questions answered in this detailed insight into the travel trends throughout Asia Pacific:
How has the fast-changing aviation, cruise and ferry markets in the region lead to changes in passenger profiles and further growth opportunities for the travel retail industry?
Oliver Martin, Associate Director – Strategic Intelligence Centre, Pacific Asia Travel Association (PATA)
Peter Harbison, Executive Chairman - CAPA
WORKSHOP SESSION 2 C – Simple strategies for increasing commercial revenues: targeting the airport consumer through 1to1® CRM
Moderated by Dermot Davitt, Editor, The Moodie Report
There is enormous revenue potential in targeted 1to1® marketing and huge benefits to be reaped. With concrete case studies of CRM business models, data collection techniques, the costs and the return on investment as well as how all areas of airport commercial revenues can be enhanced, delegates learned how consumers can be enticed to buy or spend more in the airport environment.
Presented by Don Peppers, Founding Partner - Peppers & Rogers Group.
D – TFWA Consumer research – Japanese outbound travellers and future research projects
Moderated by Anouska Forte, Deputy Editor, The Travel Retail Business
TFWA’s Japanese research partner, JTM, revealed the final results of the outbound traveller research they have been conducting to monitor the latest passenger trends in this dynamic market for premium and luxury retail.
This was followed by an insight into future research projects TFWA will be carrying out on behalf of its members.
Masato Takamatsu, Director & Vice President - JTM
Dr Ian Cesa, President - Horizon Research Corporation.
E – Airport revenue strategies… balancing aeronautical and commercial revenues
Moderated by Michael Barrett, Conference & Research Manager, TFWA
How can airports maximise turnover, not only through aeronautical and non-aeronautical revenue streams but also by forward planning and anticipating market trends? Particular focus was made during this workshop on the diverse range of commercial revenue streams such as retail, catering and advertising but also parking, banking and leisure services as well as sourcing new revenue streams such as real estate and property management.
V.Suresh Babu, General Manager (Commercial), Cochin International Airport Limited
Kwang Soo Lee, Director of Retail Marketing Group - Incheon International Airport Corp
Peck Hoon Lim, Commercial Director - Civil Aviation Authority Singapore (CAAS)
Doug Benham, Associate Director - Macquarie Airports
Yiming Li, Marketing Manager - Beijing Capital Airport Co., Ltd WORKSHOP SESSION 3 F – Terminal design – The role of the architect. Who should plan commercial space?
Moderated by Frank Gray, Managing Director, Concession Planning International (CPI)
Different perspectives and constraints have to be considered by airports when designing or redesigning an airport structure. Managing space for security and other functional constraints while maximising the commercial returns for the airport and the role of the architect are among the questions which were debated by the panel of experts.
Panel session with:
Alan Lamond, Partner, Pascall + Watson
Markham Darbyshire, Creative Head of Developments, Portland
Eric Peterson, Principal - Architectural Alliance International
Lye Teck Tan, Deputy Director-General, CAAS
G – Consumer insight: successful cross-culture branding in Asia
Moderated by Martin Moodie, Publisher, The Moodie Report
The cultural values that form customers’ expectations and perceptions about their shopping experiences can often influence their buying decisions. These can vary considerably from one country to the next in Asia.
In this session Asian branding experts Martin Roll and Bob Grove studied how brands and retailers can establish a relationship with consumers in Asia and how international brands need to adapt their marketing strategies and brand identities depending on the market.
Presented by Martin Roll, CEO - Venture Republic and Robert Grove, Managing Director South East Asia, Edelman
H – The evolution of the Low Cost Carrier market in Asia Pacific
Moderated by Peter Harbison, Executive Chairman, Centre for Asia Pacific Aviation
Convergence, open skies, the emergence of long-haul low cost… this session dealt with the evolutions of this hugely dynamic sector: how the industry has evolved in the last few years, how it will grow and develop further in the near future and what impact these trends will have on travel retail and other airport commercial activities.
Andrew Miller, Chief Executive Officer - CAPA Consulting
Peter Harbison, Executive Chairman - CAPA
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