2010 Programme
A new era: reinventing duty free and travel retail
Grand Auditorium (Level 1), Palais des Festivals
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This year's conference aimed to explore how the industry is reinventing itself and what more can be done to provide fresh impetus. Themed "A new era: reinventing duty free and travel retail", the conference saw high powered individuals provide vision, new ideas and challenging concepts to enable delegates to rethink some of the current practices.
TFWA President Erik Juul-Mortensen highlighted some of the external elements which are influencing duty free and travel retail today and thinking ahead to what can be done to introduce new ideas. He encouraged the industry to set new sights and standards, setting the stage for a highly entertaining and enthralling programme to follow.
Download Erik Juul-Mortensen's speech
Download Erik Juul-Mortensen's presentation
There are few business leaders better suited to share their vision than the CEO of L'Oréal, Jean-Paul Agon. L’Oréal is the industry’s leading group with almost
$ 2,5 billion in 2009, representing just under 7,2% of the global duty free and travel retail business (Source: Generation). Jean-Paul Agon offered his vision on how the industry could and should reinvent itself.
A major factor influencing how brands and retailers are rethinking their strategies is the ever-increasing demand among consumers for more socially and environmentally conscious products and services. Lord Alan Watson is Chairman of Havas Media UK, part of the global advertising network which has produced a second edition of its Brand Sustainable Futures research. The research looks at how consumers perceive businesses and brands in their drive for sustainability and how this perception affects their purchasing decisions. Lord Watson imparted on delegates some of the clear messages emanating from this survey, conducted among 30 000 consumers globally. He focused in particular on why businesses across all categories need to take concrete measures today in order to stay in line with consumer expectations.
Our final keynote speaker this year brought some revealing insights into a wide variety of factors which can influence the consumer's buying behaviour. The impact of the senses, deep set rituals and subliminal messages are just some of the areas that branding expert Martin Lindstrom discussed. Peppered with examples from across a wide variety of product sectors, Martin Lindstrom explored in his presentation how the mind works in mysterious ways to affect why and what we buy, based on a comprehensive neuro-marketing study which has produced some surprising results. He also addressed some of the reasons why consumers don't buy, focussing of course on the duty free and travel retail shopping environment in particular.
To download Martin Lindstrom’s presentation, go to www.MartinLindstrom.com ; on top of the page click on "Downloads" and enter the password Martin gave at the end of his presentation. If you have forgotten the password, please contact us at contact(a)tfwa.com.
