Digital welcome

26/09/2017 A partnership between TFWA, Nice Cote d’Azur Airport, Freixenet and design agency Depack will see two experiential bars created in the run-up to TFWA Digital Village (4-6 0ctober in Cannes).

The bars, positioned in Terminals 1 and 2 at the airport, will welcome arriving delegates in possession of their TFWA World Exhibition & Conference badges with a glass of Freixenet Prosecco Docg or Ice Rosé. To highlight the inaugural Digital Village, travellers will have the chance to contribute to a tablet-based collaborative digital creation. Indicating their nationality and a current email address will enable participants to receive the finished work.

As both a retail-space planner and digital-solutions provider, Depack will be at the Digital Village to present the first-ever Storm capsule, a condensed version of its modular store of the future designed especially for airport VIP lounges. The Bordeaux-based agency will also build some forty exhibitor stands in the Palais des Festivals for brands like Coach, Davidoff, Shiseido and Moët Hennessy, a fitting way to mark Duty Free’s 70th birthday.

TFWA Digital Village is a new initiative to showcase creative digital solutions and services to the 12,000 duty free and travel retail professionals attending TFWA World Exhibition & Conference 2017 (1-6 October in Cannes). Occupying 840m2 of prime floor space for three full days, around 30 exhibitors will have the chance to meet and do business with the leading decision-makers and senior executives of a dynamic, premium sector keen to embrace new technology. Find out more here.

Thank you to our WIFI sponsor

Shisheido

 

 

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