The MEADFA Conference 2016

Bringing together the leading players in duty free & travel retail from the Middle East and Africa, the MEADFA Conference is the industry’s biggest regional conference. The 2016 event returned to Dubai, the region’s leading market by sales and one of the world’s most important duty free locations.

As ever, the line-up of speakers at the MEADFA Conference featured leaders from the regional and global industry. The programme addressed tourism and travel trends, along with the latest retail developments in a region undergoing significant change. The event also provided several opportunities for networking, with a lively programme of social events for delegates. 

The venue was Le Méridien Dubai Hotel & Conference Centre, close to Dubai International Airport. The hotel has recently undergone a substantial renovation, with a full upgrade of its conference facilities and the addition of a new residential wing, the Royal Club. 


The MEADFA Conference 2016 took place on November 28-29, with the Opening Cocktail held during the evening of Sunday November 27. Keep an eye on for news of the 2017 edition.

2016 Conference