2007 Chinese Traveller Research | The 2007 Chinese Outbound Traveller research, the 3rd phase of a 3-year project, takes a deeper look at travellers’ shopping behaviour across all product categories. This comprehensive report gives an in-depth analysis of spending trends for each category, looking at traveller profile, choice of destination, departure airport, type of travel and shopping location.
The report also reveals cross-category purchasing trends and gives valuable insights into perceptions of duty free shopping locations, reasons why Chinese travellers do or don’t purchase in duty free shops and cultural habits which affect shopping behaviour. |
Full report complimentary for TFWA Members: please log in. 2006 Chinese Traveller Study With the explosive growth in outbound travel from mainland China, travel retailers and suppliers are working overtime to understand the spending power and product and brand preferences of this important travel group.
Full report complimentary for TFWA Members: please log in. 2005 Chinese Traveller Study This study is a first for the industry, cataloguing spending levels, shopping venues of choice for travellers, penetration rates in airport stores, product and brand preferences, gifting habits and other key drivers behind travel spending.
Complimentary for TFWA Members: please log-in. |
