One of the key needs among brands in terms of consumer research is to understand more about why travellers do NOT purchase in the duty free and travel retail shops. This latest study, commissioned from Counter Intelligence Retail, was undertaken among more than 6000 consumers worldwide. It sheds light on some of these questions such as who the non-shoppers are, how they behave in the airport when travelling and what the main barriers to entry are. The study also provides some recommendations for converting these non-shoppers into customers.

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When TFWA surveyed members about their interests in consumer research, China came out as the priority in terms of the markets members are interested in knowing more about. This two part survey, conducted on TFWA’s behalf by Counter Intelligence Retail, studies the shopping behaviour of Chinese travellers at all stages of the journey, both in duty free shops at home and abroad. The analysis looks at spending levels across all major categories as well as the attitudes to duty free shops in China and abroad. 

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Understanding shopper segments and the characteristics of each segment is fundamental to any brand wishing to improve its marketing, brand positioning, promotions and ultimately, the sales performance. The cross-category study gives an in-depth understanding of how the various segments shop in duty free and travel retail outlets, their brand and price sensitivity and what their motivations to purchase are. This research, the first of its kind in the duty free and travel retail sector, identifies 14 unique shopper segments globally. It is a concrete step towards understanding the customer better.

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TFWA’s 2011 exclusive member research focuses on variety of topics on consumers from around the world. Four quarterly reports monitor the behaviour and attitudes to airport shopping of consumers from four world regions: Europe, North America, Asia Pacific and the Middle East. The reports deal with airport shopping behaviour, looking at what travellers spend on and why they don’t purchase, the attitude to promotions and offers, footfall and conversion rates and consumers’ opinions of best practice in travel retail across the globe. Each quarter, a separate report for each world region will be available to download.

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TFWA has launched its latest in report on global travellers, this time focusing on retail behaviour of travellers when in Europe. The survey has been carried out among the top fourteen nationalities who travel through Europe, focusing on consumers who have travelled through the region at least once in the past 12 months.

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Social media” is now firmly among the key information sources for consumers when shopping. The impact it will have on the duty free & travel retail industry is inevitable even though the industry hasn’t exploited this media to any significant dimension at present. One of TFWA’s research partner “m1nd-set” recently carried out a study on the use of social media by travellers when booking travel. The survey covers a 20 000 strong database of travelling consumers across Asia, Europe, the Middle East and North America to explore how important social media has become to the travel industry. While the survey does not focus on travel retail specifically, the relevance is of interest all the same. m1nd-set has kindly offered to make the survey available to TFWA members.

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Aviation intelligence centre, CAPA – the Centre for Aviation – has published an extensive study of the Indian Travel Retail market in partnership with APTRA, the Asia Pacific Travel Retail Association. The report looks at the growth of the aviation sector across the sub-continent as well as the drivers of this growth, the performance of the travel retail sector across the market , plans for further development of the retail offer at Indian airports and a comprehensive consumer survey to understand the passenger profile and purchasing behaviour and motivations of the Indian traveller. The report also features interviews with some of the key stakeholders in India’s duty free and travel retail sector.

CAPA and TFWA are pleased to provide an executive summary of the report for TFWA members.

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