The 2012 MEDFA conference attracted a record-breaking and highly attentive 518 delegates on the two day forum at Dubai’s new Jumeirah Creekside Hotel. The +10% rise in attendance certainly did not disappoint, compared with the previous record of 470 last year. Brand owners and suppliers represented 45% of total delegates, while a large contingent of retailers and landlords (32% of the total) indicates strong commitment from the key players. And with 54% of the audience from outside the Middle East, it is clear that interest in the region and the MEDFA Conference is still growing internationally.
