TFWA Asia Pacific: Programme

Monday 12 May 2008	Mon 12
08:30 09:00
WELCOMING COFFEE

09:00 10:45
"COLLABORATION" AND "THE CONSUMER" Strategies for success in Asia Pacific Theatre (Suntec, level 2) Moderated by Michael Barrett, Conference & Research Manager, TFWA Keeping up to speed with the issues which affect business is constantly a challenge. This year the TFWA Asia Pacific and GATE ONE2ONE conference will address a wide variety of issues both on luxury and premium brands in travel retail and on commercial revenue streams for airports, airlines, cruise and ferry lines. Following a detailed overview of the industry in Asia today by TFWA President, Erik Juul-Mortensen, the morning plenary session will provide an intriguing insight into successful branding in Asia, focussing on the Asian consumer, followed by a unique perspective on untapped revenue opportunities for airports and their commercial partners. A special focus on Beijing will also feature among the morning highlights. Throughout the rest of the day, an inspiring professional workshop programme will challenge stakeholders with innovative ideas providing further “strategies for success in Asia Pacific”. 09:00 09:20 “The state of the industry in Asia Pacific.” Erik Juul-Mortensen, TFWA President & President Maxxium Global Travel Retail 09:20 09:30 Collaboration in Asia Pacific John Kammerman, Regional Director Duty Free, Asia Pacific/ Americas, Imperial Tobacco and APTRA Board Member 09:30 09:45 Centre stage: Beijing 2008 Kunlan Zhang, Managing Director, Beijing Capital Airport Commercial & Trading Co. 09:45 10:20 Successful branding in Asia Martin Roll, CEO Venture Republic 10:20-10:45 Straight talk Don Peppers, Founder & Partner Peppers & Rogers Group

10:45 11:15
COFFEE & BUSINESS NETWORKING

11:15 12:45
WORKSHOP SESSION 1 PLEASE NOTE Workshops A and B run simultaneously A – Assessing customer needs in the airport environment Theatre (Suntec, level 2) Moderated by Doug Newhouse, Editor, The Travel Retail Business - How do airport customers behave within the airport environment? - What are their immediate concerns and needs? - How can airports anticipate these and plan retail and food & beverage outlets to best serve the consumer and consequently, optimise revenue opportunities. This pioneering workshop will look at how, through ground-breaking new research, a real insight can be gained into the consumer’s journey through airports. Noel Toolan, Chief Marketing Officer, SSP & Dr Ian Cesa, President, Horizon Research Corporation Paco Underhill, Founder, President and CEO, Envirosell B – Tourism and travel trends in Asia Pacific – cruise, ferry and airline development Room 208/209 (Suntec, level 2) Moderated by Gavin Lipsith, Editor, Duty-Free News International Who is travelling, where they are travelling to and how they are travelling will be some of the questions answered in this detailed insight into the travel trends throughout Asia Pacific: How has the fast-changing aviation, cruise and ferry markets in the region lead to changes in passenger profiles and further growth opportunities for the travel retail industry? Oliver Martin, Associate Director – Strategic Intelligence Centre, Pacific Asia Travel Association (PATA) Peter Harbison, Executive Chairman - CAPA

12:45 14:15
NETWORKING LUNCH Controlled access: conference delegates only.

14:15 15:45
WORKSHOP SESSION 2 PLEASE NOTE Workshops C, D and E run simultaneously C – Simple strategies for increasing commercial revenues: targeting the airport consumer through 1to1® CRM Theatre (Suntec, level 2) Moderated by Dermot Davitt, Editor, The Moodie Report There is enormous revenue potential in targeted 1to1® marketing and huge benefits to be reaped. With concrete case studies of CRM business models, data collection techniques, the costs and the return on investment as well as how all areas of airport commercial revenues can be enhanced, delegates will learn how consumers can be enticed to buy or spend more in the airport environment. Presented by Don Peppers, Founding Partner - Peppers & Rogers Group. D – TFWA Consumer research – Japanese outbound travellers and future research projects Room 208/209 (Suntec, level 2) Moderated by Anouska Forte, Deputy Editor, The Travel Retail Business TFWA’s Japanese research partner, JTM, will reveal the final results of the outbound traveller research they have been conducting to monitor the latest passenger trends in this dynamic market for premium and luxury retail. This will be followed by an insight into future research projects TFWA will be carrying out on behalf of its members. Masato Takamatsu, Director & Vice President - JTM Dr Ian Cesa, President - Horizon Research Corporation. E – Airport revenue strategies… balancing aeronautical and commercial revenues Room 201 (Suntec, level 2) Moderated by Michael Barrett, Conference & Research Manager, TFWA How can airports maximise turnover, not only through aeronautical and non-aeronautical revenue streams but also by forward planning and anticipating market trends? Particular focus will be made during this workshop on the diverse range of commercial revenue streams such as retail, catering and advertising but also parking, banking and leisure services as well as sourcing new revenue streams such as real estate and property management. V.Suresh Babu, General Manager (Commercial), Cochin International Airport Limited Kwang Soo Lee, Director of Retail Marketing Group - Incheon International Airport Corp Peck Hoon Lim, Commercial Director - Civil Aviation Authority Singapore (CAAS) Doug Benham, Associate Director - Macquarie Airports Yiming Li, Marketing Manager - Beijing Capital Airport Co., Ltd

15:45 16:15
COFFEE & BUSINESS NETWORKING

16:15 17:45
WORKSHOP SESSION 3 PLEASE NOTE Workshops F, G and H run simultaneously F – Terminal design – The role of the architect. Who should plan commercial space? Room 208/209 (Suntec, level 2) Moderated by Frank Gray, Managing Director, Concession Planning International (CPI) Different perspectives and constraints have to be considered by airports when designing or redesigning an airport structure. Managing space for security and other functional constraints while maximising the commercial returns for the airport and the role of the architect are among the questions which will be debated by the panel of experts. Panel session with: Alan Lamond, Partner, Pascall + Watson Markham Darbyshire, Creative Head of Developments, Portland Eric Peterson, Principal - Architectural Alliance International Lye Teck Tan, Deputy Director-General, CAAS G – Consumer insight: successful cross-culture branding in Asia Room Theatre (Suntec, level 2) Moderated by Martin Moodie, Publisher, The Moodie Report The cultural values that form customers’ expectations and perceptions about their shopping experiences can often influence their buying decisions. These can vary considerably from one country to the next in Asia. In this session Asian branding experts Martin Roll and Bob Grove will study how brands and retailers can establish a relationship with consumers in Asia and how international brands need to adapt their marketing strategies and brand identities depending on the market. Presented by Martin Roll, CEO - Venture Republic and Robert Grove, Managing Director South East Asia, Edelman H – The evolution of the Low Cost Carrier market in Asia Pacific Room 201 (Suntec, level 2) Moderated by Peter Harbison, Executive Chairman, Centre for Asia Pacific Aviation Convergence, open skies, the emergence of long-haul low cost… this session will deal with the evolutions of this hugely dynamic sector: how the industry has evolved in the last few years, how it will grow and develop further in the near future and what impact these trends will have on travel retail and other airport commercial activities. Andrew Miller, Chief Executive Officer - CAPA Consulting Peter Harbison, Executive Chairman - CAPA

Programme

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