08:00 - 10:00

Networking and ONE2ONE meetings

Kindly sponsored by

10:00 - 10:05

Welcome from moderators John Rimmer and Trevor Lai

10:05 - 10:50

Disrupting China

A new wave of young entrepreneurs is changing the way China, and the world, does business. Amid Premier Li Keqiang’s call for « mass entrepreneurship and innovation », start-ups and business models are constantly emerging. Dr Edward Tse, leading business consultant and author of China’s Disruptors, explores the rise of entrepreneurship in China and how it is changing behaviour and modes of consumption among the country’s citizens.

10:50 - 11:20

The airline perspective

China Southern Airlines is Asia’s biggest airline by fleet and by passengers carried. At a time of rapid growth for the company, how is CS tailoring its passenger services to cater for a changing clientele? And what role can inflight retail play in customer engagement and revenue generation? This session will hear from Guangzhou China Southern Airlines Inflight Duty Free Co. Ltd President & CEO Li Jianhua.

Li Jianhua's presentation (pdf: 3,02 MB)

11:20 - 12:00

Guangzhou Baiyun: open to the world

Gateway to the Pearl River Delta, Guangzhou Baiyun International Airport is undergoing an ambitious expansion plan, with the new Terminal 2 scheduled to open in 2018. Coupled with significant new investment in inbound tourism, this will result in new commercial opportunities for brands and retailers. This session will hear from the Tourism Administration of Guangzhou Director General Liu Yumei and senior directors of Guangzhou Aerotropolis Development District.

12:00 - 12:30

Travel retail under siege?

The duty free & travel retail industry outside China is experiencing a period of traffic growth, and sales decline. The challenge from e-commerce is widely held to be one of the factors behind the fall in spend per head. With online retail winning an ever-increasing share in wallet among Chinese consumers, and the business model under constant pressure, how should travel retailers respond? King Power Group (Hong Kong) Managing Director Travel Retail Sunil Tuli will offer the perspective of one of the pioneers of the Chinese travel retail market.

Sunil Tuli's presentation (pdf: 2.76MB)

12:30 - 13:45


Grand Ballroom, Four Seasons Hotel

Kindly sponsored by 

13:45 - 14:30

The tourism outlook

The Chinese government is investing significant sums in the country’s tourism industry, with a view both to attracting foreign visitors and to encouraging domestic travel. Dr Dai Bin is President of the China Tourism Academy, and an expert on the development of Chinese inbound and outbound travel. He will present the outlook for tourism in the short- and mid-term, with details on current and emerging trends.

Dr Dai Bin's presentation (pdf: 889 KB)

14:30 - 15:15

China’s cruise market sets sail

According to the China Cruise & Yacht Industry Association, the volume of inbound and outbound passengers calling at Chinese ports has increased more than 50 times since 2006. In this session Mike Feely, Vice President of research agency Horizon Consumer Science, will reveal highlights of a TFWA-sponsored study into the cruise market in East Asia. This session will also hear from the first international cruise company that entered the chinese market Jared Lee, Vice President Product Management & Guest Services, Asia Pacific and China of Costa Cruises.

Mike Feely's presentation (pdf: 1.47 MB)

15:15 - 15:45


15:45 - 16:15

Airports and e-commerce

Xiamen Airport is not only one of China’s fastest-growing; it is also pioneering moves to harness technology to drive commercial revenues. Han Tao, General Manager of the airport’s Shouli E-Commerce Co, explains how Xiamen is gaining new customers through innovative use of online & mobile. 

Han Tao's presentation (pdf: 6.70 MB)

16:15 - 17:00

Artificial intelligence, virtual reality: the future for retail

How will augmented and virtual reality revolutionise retailing, in China and beyond? Is artificial intelligence the future of brand marketing? Alvin Wang Graylin is one of China’s serial entrepreneurs, with over 20 years of business management experience in the technology industry, including 15 years in Greater China. He will address how developments in technology are changing the rules of customer engagement in China, with implications for all businesses with an interest in the country. 

17:00 - 17:05

Closing remarks from TFWA President Erik Juul-Mortensen


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