08:00 - 09:00

Digital Focus Workshop

Salon Croisette, Majestic Hotel

With traffic growth generally ahead of growth in duty free & travel retail sales, and faced with ever intensifying competition online, our industry has never been in greater need of viable digital strategies to engage the traveller more effectively. Tuesday morning's workshop, entitled Digital Focus, explored the latest initiatives in digital and online marketing to travellers, along with the solutions being launched by airports, retailers and brands. The session also looked ahead to the TFWA Digital Village, opening on Wednesday October 4.

Among the speakers at the workshop were Lewis Allen, Director of Environments at Portland Design, whose Strategic Insights Unit recently published The Digital Journey, the second in a series of TFWA Monitor reports for Association members. Lewis was joined by Adil Raïhani of The Blueprint Partnership, specialists in challenging and reshaping the airport retail model, and by Stéphanie Metz-Thevenod, EVP Marketing&Digital Duty Free Global at Lagardère Travel Retail, one of the industry’s fastest-growing operators.

Moderated by TFWA Conference Manager Michele Miranda, the session was open to all delegates at TFWA World Exhibition & Conference; please pre-register at conference(at)tfwa.com.

Download the presentations:

Lewis Allen's presentation (pdf: 7,41MB)
Adil Raïhani's presentation (pdf: 32,1MB)
Stéphanie Metz-Thevenod's presentation (pdf: 1,73MB)