Following the strategic training partnership between the Duty Free World Council and ACI World, the DFWC Academy’s flagship course – Certificate in Duty Free and Travel Retail – is now available and welcoming students cohorts to the course. The Certificate is designed for those wishing to develop their careers in the duty free & travel retail industry: retail sales professionals, individuals from brand and industry support organisations who are either new to the industry or wish to further deepen their knowledge, as well as commercial executives from the aviation, maritime and other duty-free and travel retail industry channels

Creation of the course is guided by an Academic Advisory Group comprising representatives of leading industry retailers: ARI and Dubai Duty Free, and multi-category brand expertise is provided by representatives from Brown-Forman, Duty Free Global, Imperial Tobacco, Lacoste, L’Oréal and Mondelez. Broader industry perspectives are provided by the DFWC and TFWA.

The Academy courses are designed to fill the knowledge gaps that are now greater than ever in our industry following the loss of so many experienced industry colleagues due to the COVID pandemic. Travel retailers have been faced with significant challenges in recruiting qualified and motivated staff as they re-open from the forced closures during the pandemic, and the provision of bespoke training can play a key role in recruitment and retention of staff and providing the optimum shopping experience for travellers.

The course is available in English and Mandarin. Further details on this and other DFWCA courses can be found here


About The Duty Free World Council Academy

The academy has been created to raise standards across the duty free and travel retail industry through the provision of bespoke educational standards and training programmes specific to our unique industry. Our courses are relevant to businesses which are active in all areas of the aviation, maritime, downtown and border shop channels.


Gerard Murray, Executive Secretary, | T: +32 2 354 73 21


Sue Gosling – Chair – (Harding+)
Ms. Sarah Branquinho (DFWC)
Mr. Frank O’Connell (DFWC)
Mr. Gerry Murray (DFWC)
Ms. Mona Al Ali (Dubai Duty Free)
Mr. Barry Geoghegan (Duty Free Global)
Lucy Alepochoriti (Imperial Brands PLC)
Ms. Erin Lillis (Lacoste)
Mr. Carlos Granados Moyano (Mondelez)