Workshops

Omni-channel thinking, exclusive products and local relevance can enhance the customer experience, delegates learned in Workshop A. Asia’s burgeoning cruise market presents huge opportunities, Workshop B heard, but requires an approach tailored to Asian tastes. Workshop C profiled three rising-star markets: Hainan Island, Cambodia and India. E-commerce is a rich source of business but must differentiate itself from the in-store offer, as Workshop D discovered.