Re-assessing our industry: challenges today and tomorrow

Involving the consumer

Terna Jibo and Lewis Allen

Terna Jibo, Head of Strategic Insights & Lewis Allen, Director of Environments, Portland Design

Technological advances like AI and VR let brands personalise the consumer experience, just as consumers themselves expect more from those brands, such as the opportunity to co-create.

Oliver Jager
Oliver Jager
Dr. Jennifer Cords
Dr. Jennifer Cords