An emphatically luxury-focused conference presentation from Salvatore Ferragamo CEO Michele Norsa provoked strong reaction from TFWA World Exhibition delegates. But while his vision for airport retail may have differed from some in the audience, his insights into the potential rewards of emerging markets were acknowledged by all.
Finding and succeeding in new markets is just one of the ways Ferragamo aims to maximise opportunities in the constantly changing luxury market. And other elements of Norsa’s plan will be recognised by all companies striving to succeed in challenging times.
In an interview with TFWA, Norsa explains that researching and understanding new trends, and investing in them effectively, will be key to future success. And travel retail has an important role to play – one that can only increase as the luxury market continues to evolve.