Exhibitors at TFWA World Exhibition welcomed the returning visitor numbers and used the event to share visions of the future with their clients and partners.
Brand futurist Martin Lindstrom captivated the audience with an energetic presentation that went right to the source of consumers’ relationships with brands through neurological research.
A series of presentations shedding light on the potential that remains for the Asia Pacific market left delegates to the workshop in no doubt that the region is a dominant force in the industry.
TFWA president Erik Juul-Mortensen gives his thoughts on a TFWA World Exhibition that saw a strong return of visitor numbers and a high degree of optimism.
Visitor data for TFWA World Exhibition 2010 indicate that key visitors from rapidly-developing markets helped the event achieve a significant increase on 2009 numbers.