On March 11 2011 the country was shook by a massive earthquake. Followed immediately by a powerful tsunami, the disaster claimed over 15,000 lives, with 10,000 more still missing as of the beginning of May. Close to 250,000 buildings were destroyed, including many factories, utterly disrupting economic activity in the country. In the following weeks, tourism into Japan dropped by 75% compared with the same period in 2010, primarily due to fears – later proved unfounded - over the fallout from damage to the Fukushima nuclear reactor.
At a dedicated workshop session on Japan during TFWA Asia Pacific & GATE ONE2ONE, the effects of the disaster were discussed in detail. Duty Free Shops Association of Japan chairman Akito Abukawa thanked the industry for its support from all over the world, and said that while the country remained devastated by the huge loss of life, reconstruction was gathering pace. But economic recovery will take time, and Japan Tourism Marketing president Masato Takamatsu explained that progress would be slow in part because of the trend among Japanese people to restrain their spending, especially on luxuries including international travel, out of sympathy for the disaster victims in the northeastern Japan.
Despite the devastation, there was strong evidence of a desire to return to normality at the event, which served as a platform for the Japanese industry to state is resilience. This was shown by the strong number of Japanese visitors to the exhibition – the country remained in the top ten countries of origin for visitors – as well as the positive messages they brought to the event.