Compared to a shopping trip to a downtown store, the path to purchase from a duty free shop is far more complex, with many elements acting upon the shopper along the way.

This report, the second instalment in a series of TFWA Insight reports complied by travel retail research specialist M1nd-set, looks in detail at the entire shopper’s journey, from planning and online pre-ordering to touch points around airport duty free shopping and influencing factors.

The TFWA Insight: Path to purchase of today’s DF & TR shoppers is available in PDF format and features data and insights on the following key topics:

  • The top 10 drivers to visit duty free shops
  • Reasons for pre-ordering online
  • Active and passive exposure to sources of information
  • Top drivers to purchase

We are pleased to provide this report as part of TFWA’s member services package; simply log in to download the PDF file. The third instalment in the series will be published a little later in the year.