The latest study from TFWA Research explores travellers’ use of e-commerce, online and mobile technology, and their influence on in-store behaviour. Compiled by m1nd-set from online interviews with thousands of travellers from around the world, the report looks at the use of social media, apps and websites, and suggests how such tools might influence purchasing behaviour in duty free & travel retail. The study also reveals significant differences in perceptions and behaviour across the main regions within the market. As with all TFWA Research reports, the study is available free to members on TFWA.com.
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