TFWA Insight

2020
Global
The second in the series of TFWA Insight short product category reports, drawing on data from the Travel Retail Catalyst Study (TRaCS) conducted by Horizon Consumer Science, focuses on a key question for liquor brands and retailers: how to better engage female travellers in the wine & spirits offer.

The study, entitled Does duty free liquor need to re-engage with women?, is available in PDF format and features data and insights on the following topics:

  • Liquor purchase rates at airports among women compared to men
  • Penetration levels by nationality and gender
  • Differences between spirits, wines and Champagne
  • Impulse vs planned purchases
  • Recommendations to re-engage female shoppers

As always, the report is available free of charge to TFWA members; simply log in to download the PDF file.