The Global Duty Free shopper is constantly evolving in terms of purchasing behaviours, purchasing dynamics and product types of interest, with these areas also showing significant differences between the core product categories available.

This report, compiled by travel retail research specialist Pi Insight, is the second in our series of category studies and will provide an in-depth insight into the behaviours of the Global Duty Free Beauty Shopper. 

The TFWA Insight: The Global Duty Free Beauty Shopper 2024, is available in PDF format and features data and insights on the following key topics: 

  • Key demographic & traveller tendencies 
  • Key beauty shopping metrics, including footfall, penetration & conversion, category spend levels and leading sub-categories purchased
  • Purchase planning, purchase reasons and purchase drivers 
  • Main category influencers, including staff interaction, importance of duty free Exclusives and promotional mechanic preferences. 

As a special bonus we are pleased to provide you with three sub-category reports on 

  • Cosmetics 
  • Fragrance 
  • Skincare

We are pleased to provide this report as part of TFWA’s member services package; simply log in to the websiteto download the PDF file. Keep an eye out for further publications in the near future.