Tobacco is a renowned driver of footfall in duty free & travel retail, and so understanding the motivations of the tobacco shopper is vital.

This report, the latest in the TFWA Insight series of short product category reports based on data from the Travel Retail Catalyst Study (TRaCS) from Horizon Consumer Science, looks in detail at the spending levels and preferences of tobacco purchasers across a number of key nationalities.

The TFWA Insight: Tobacco Report 2020 is available in PDF format and features data and insights on the following topics:

  • Share of airport duty free tobacco spending by nationality over time
  • Penetration levels, brand preferences and reasons for purchase
  • Shopper profiles by nationality
  • Focus on the cigar sector (key nationalities, reasons for purchase, shopper profiles)

As always, the report is available free of charge to TFWA members; simply log in to download the PDF file.