Although the smallest region in the duty free & travel retail industry in terms of sales, Africa is considered to offer rich potential as passenger numbers increase and improvements to infrastructure are completed. And African travellers are an important part of the customer mix at many international airports around the world.

The TFWA Insight: Understanding African Travellers 2019 report is the first study TFWA has commissioned to focus on this growing market. The study, produced by Mind-set, is in two parts: the first features a study of the current aviation landscape in Africa, including top airports, airlines, destinations and travelling nationalities. The second part includes a detailed study of customer behaviour among travellers across the continent, including data on decision making, purchase motivators and barriers, and category spend.

The study, in PDF format, features data and insights on the following topics:

  • Top airports and airlines
  • African traveller profiles & purchase behaviour
  • Decision-making processes & barriers to purchase
  • Category share of wallet

We hope the Understanding African Travellers 2019 report will make interesting reading for all those with an interest in this market.

As always, the report is available free of charge to TFWA members; simply log in to download the PDF file.