The Americas region is one of the most diverse in the duty free & travel retail industry, with thriving airport, border and cruise retail sectors. The region’s travellers are equally diverse, with very different purchasing habits, motivations and perceptions.

The TFWA Insight: Understanding Travellers from the Americas study, produced for TFWA by Horizon Consumer Science, is a detailed report on the region’s travelling consumers today, based on over 2,000 interviews with recent travellers from nine key nationalities. It features insights on purchasing habits and spending levels at airports, cruise and border stores, and compares travellers’ perceptions of duty free with other available retail during their trip.

The report is essential reading for anyone with an interest in Americas travel retail, and is available free of charge to TFWA members.