The global events of 2008 which impacted economies from east to west have had a major impact on Japanese consumers' travelling and purchasing behaviour.
This report reveals how, while shopping and travelling have been impacted significantly in Japan, Japanese consumers are looking for more exclusivity and uniqueness than ever.
This 2007 & 2008 study is the first in a three part series which will look at the trends of Japanese outbound travellers over 6 years from 2007 to 2012.
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