TFWA Asia Pacific Hainan Edition
Confectionery giant Mondelez International, diamond sponsor of TFWA Asia Pacific Hainan Special Edition (21-24 June online), views the event as an opportunity to restore category growth in a key region. Richard Houseago, Head of Customer Marketing at Mondelez World Travel Retail, explains why.
Richard Houseago
Richard Houseago

TFWA: What are you particularly looking forward to about TFWA Asia Pacific Hainan Special Edition?

Richard Houseago: At Mondelez World Travel Retail (WTR), we’re looking forward to gathering virtually with our valued partners and peers in the Asia Pacific region, and to showcasing our plans to support the channel’s recovery. Travellers will be looking for brands with heritage they love and trust that represent exceptional value, so we’ve strengthened our core products from power brands Toblerone, Cadbury, Milka and Oreo. We’re also leveraging Mondelez International’s experience, impressive brand portfolio and innovation pipeline to drive growth in travel retail’s snacking sub-category by meeting all snacking needs with a comprehensive offering.

TFWA: Why did you want to support TFWA Asia Pacific Hainan Special Edition?

RH: The Asia Pacific region will play a key role in the channel’s recovery and we’re particularly focused on delivering on our commitment of ‘Delighting Travellers’ wherever possible. Now it’s more important than ever that we maintain the dialogue and strategic partnerships within the industry to emerge #StrongerTogether.

TFWA: What are you expecting to achieve from your participation?

RH: As a proud, long-standing supporter and exhibitor at the TFWA Asia Pacific show, Mondelez WTR is underlining our determination to drive recovery and restore confectionery-category growth in the region through our participation.