Snacking continues to drive Confectionery category purchasing among Global Duty Free shoppers, with 2 in every 5 Confectionery buyers purchasing an item for immediate consumption.
Product differentiation, driving reassurance and communicating an attractive value proposition are the leading areas for brands & retailers to influence Middle East & African Duty Free shoppers during the in-store decision making process.
Defining, measuring, analysing and commenting on today’s global duty free and travel retail market, the latest edition of the TFWA Handbook is an indispensable guide to a multi-billion-dollar industry.