TFWA Asia Pacific Exhibition & Conference
TFWA Asia Pacific Hainan Special Edition
A major independent force in Scotch whisky, William Grant & Sons is also a platinum sponsor of TFWA Asia Pacific Hainan Special Edition. The company's Regional Director for Asia Pacific and the Middle East, Matthew Williams, explains why.
Matthew Williams
Matthew Williams
Regional Director, Asia-Pacific and Middle East

What are you particularly looking forward to about TFWA Asia Pacific Hainan Special Edition?

TFWA Asia Pacific Hainan Special Edition is shaping up to be a strong online event, reflective of the importance of what has be the leading light in terms of travel retail recovery globally. At William Grant & Sons we’re looking forward to what promises to be not only an authoritative conference but also the perfect time to connect with our partners ahead of an exciting summer of launch events for Glenfiddich and The Balvenie. Asia is a critical region for us and China is playing a key role in our immediate recovery plans as we look to deliver a powerful portfolio supported by exceptional consumer experiences. We have much to talk about for both brands and the networking opportunities and e-meeting services will be very helpful in this respect.

Why did you want to support TFWA Asia Pacific Hainan Special Edition?

William Grant & Sons has supported TFWA events in Cannes and Singapore for many years; both are vital platforms for us to launch new collections and exclusives and connect with our retail partners to discuss strategy for the year ahead. Until such time as we can safely return to physical events , we believe that it is essential for us to show our commitment to the industry through support of virtual events such as this – particularly given that Asia Pacific will and is driving recovery after what has been an incredibly tough 18 months for our industry.

What are you expecting to achieve from your participation?

Deep insight into the ever-changing travel retail landscape from speakers close to the heart of the region. The opportunity to demonstrate to our regional partners and potential new customers that WG&S is ready for recovery with an exceptional portfolio of brands supported by dynamic, innovative and unique digitally led experiences. There are great opportunities for our portfolio throughout Asia Pacific and, we have exciting plans for the region later this year with China continuing to play a leading role. Last but not least, the chance to reconnect with industry colleagues and friends. While we cannot wait to be able to meet in person, it will be good to take part in what promises to be an extremely valuable online event.