TFWA China Reborn
There were over 5,000 live stream connections to view the first TFWA China Reborn virtual event, in which a number of leading authorities on travel retail and the Chinese economy painted a positive picture of the future of duty free and travel retail in China.

During the three-day event, expert commentators examined the dynamics behind China’s rapid growth in offshore duty free sales and the swift return of domestic air passengers, among other topics, in a series of webinars.

The highest attendance was recorded on day one of the event, when 1,510 delegates tuned in to the English livestream of the “Changing Market, Changing Consumer” webinar. At the same time, almost as many delegates (1,460) were following the Chinese version. Over 1,660 delegates in total followed the “Chinese Travel Today and Tomorrow” session on day two, while nearly 900 delegates attended “China and the World” on day three.

A total of 102 private business meetings were scheduled via the TFWA ONE2ONE e-meeting service and many connections were facilitated during the three days between TFWA members, the event sponsors and participating retailers (from China and the rest of the world).

Registered delegates will be able to view videos of the TFWA China Reborn webinar sessions on the TFWA website at

“We hope these webinars have provided valuable insights into the remarkable strength of China’s duty free and travel retail market. Its resilience and ability to bounce back from the devastating impact of COVID-19 gives us much reason to believe our industry will emerge stronger from this crisis and prosper once again. We would like to thank our sponsors and everyone who made our first TFWA China Reborn event such a resounding success.”
TFWA President Alain Maingreaud