TFWA is set to launch a new digital exhibition space at the TFWA World Exhibition & Conference in Cannes in 2017. Called TFWA DIGITAL VILLAGE, the exhibition will provide a dedicated showcase for creative digital solutions and services.
Commenting on the new initiative, TFWA president Erik Juul-Mortensen, said; “We have seen considerable change in both retail and travel in recent years. New technology has revolutionised the way consumers shop, while more people are travelling, booking their travel online and then looking to stay connected during their trip. TFWA DIGITAL VILLAGE will offer the sector the opportunity to see the latest technologies and to learn more about the differences they can make to the customer experience. It will help signpost how to take advantage of evolutions in travel retail with a view to driving growth.”
The digital exhibition will offer a fresh slant on the business to airports, retailers, brands and other stakeholders. It aims to attract new types of delegates such as IT, marketing, digital and operations managers.
The exhibition is expected to appeal to a number of players, from start-ups with new, disruptive business models to leading established service providers and agencies. Functions covered will include loyalty and CRM as well as innovative software and state of the art hardware.
“At a time of considerable and rapid change, we believe that one of our roles at TFWA is to promote best practice in the digital arena, identify new potential entrants, and inspire new business models and possible evolutions,” continues Juul-Mortensen. “We believe this event will help to reinvent the industry and ensure that we are in a strong position to face the challenges of this decade and beyond.”
Occupying a space of 840m2 within the Gare Maritime, TFWA DIGITAL VILLAGE will have the capacity to host approximately 30 exhibitors. The event Tax Free World Association, 23-25, rue de Berri, 75008 Paris, France
will run for three full days, from Wednesday 4th October through to Friday 6th October, beginning with an opening cocktail at Cannes’ Majestic Hotel on the evening of Tuesday 3rd October.