Sekonda. Real Quality Time.

Sekonda is a British designed brand established in 1966. We take pride in our original and ongoing goal of providing simply great stylish watches at affordable and accessible prices. This is something Sekonda has been doing for nearly 60 years. Sekonda is well positioned in the fashion watch segment of the global travel retail market after 30 years of trading with our international travel partners. Some of our longest standing retail partners include: Avolta, Lagardere Travel Retail, Lotte Duty Free, ARI, EasyJet and Jet2. Sekonda is currently listed in over 170 travel trade outlets covering 55 countries, as well as being present on-board more than 100 airlines and cruise ships.