Beter, expert brand in beauty accessories and cosmetics.

Beter is a family business of beauty and personal care accessories based in Barcelona. Beter stands out for the quality and innovation of its products, which have managed to combine tradition with the new needs of the market. After nearly 90 years of experience, the company has more than 800 references of beauty accessories for hands, feet, face, hair, makeup and body. Beter is a leader in the Spanish market, with a presence in the selective perfumery, perfumery chains, department stores, pharmacy channels and Travel Retail. It develops cobranding projects and distributes different product ranges such as Haan, pocket hand sanitizers. Beter products are sold in 45 countries.