Understanding the Global Cruise Retail Industry 2025

Post date

Friday 14 November 2025

Despite being a key sector within the Global Travel Retail channel, the cruise sector is often eclipsed by airport retail, leading to brands often having a limited understanding of shopper dynamics & behaviours during the on-board purchasing decision making process.

TFWA 365 online platform,
Monday, 8 December
16:00 – 17:00 CET

Monday, 8 December
16:00 – 17:00 CET

In the first part of this live webinar, author of the soon-to-be-published Global Cruise Retail Understanding Study 2025, Stephen Hillam of Pi Insight, will highlight the key findings from the report and provide an in-depth account of the on-board cruise retail sector across areas including shopper profiles, categories of interest, purchasing dynamics and purchasing behaviours.

In the second part, we are pleased to welcome industry veterans, Lisa Bauer, President and CEO of Starboard Group and Nadine Heubel SVP Operations – One World Alliance at Sodexo Live! for an informal chat to discuss the implications of the report findings and how they see future of the channel evolving.

The session will be hosted on the TFWA 365 digital platform and will be moderated by Nicole Daniells, Member Services Manager at TFWA.

Participants will be able to ask questions, live, at the end of the session.

Registration is now open free of charge: click WEBINAR REGISTRATION to book your place or e-mail the TFWA 365 team at tfwa365@tfwa.com