The increase in disposable income, the fast economic growth and the rapid expansion of low cost airlines in India are just some of the many factors leading to the boom in outbound tourism in India. The impact on the duty free industry is inevitably significant. International expenditure by Indian travellers has increased by 19% year on year for the last seven years and shopping spending on international trips rose by a staggering 27% in 2007.

The 2007 Indian Outbound Traveller research reveals how Indians prefer to shop, giving in-depth analysis on preferences and behaviour across all product categories.