Continuing our partnership with one of Japan’s leading providers of travel and tourism intelligence, TFWA is delighted to present the latest report from Japan Tourism Marketing Co (JTM). Entitled Japanese International Travellers : Trends and Shopping Behaviour, the study contains the latest statistics on the Japanese outbound market – which reached a record high in 2012 – plus the results of JTM’s survey of shopping habits, including Japanese travellers’ use of duty free shops.

Essential reading for anyone with an interest in one of Asia’s key markets.