Long recognised as a key driver of footfall, the tobacco category accounts for over 12% of global duty free & travel retail sales (source: Generation) and helps drive spend across all categories. The latest in the TFWA Category Reports Series, conducted by Counter Intelligence Retail, provides a wealth of data on this key sector. Based on traveller interviews at four major airports, the report includes quantitative and qualitative data on spending, penetration & conversion, plus barriers and motivations to purchase.