TFWA Insight: The connected traveller – how AI turns data into travel retail growth

Travel retail has never had access to more consumer data, yet much of its commercial potential remains untapped. The gap is not data but the intelligence to act on it. Leading retailers across beauty, luxury and digital commerce are now using AI as the mechanism that turns fragmented data into anticipated demand, personalised engagement, and profitable growth.

This report by has been compiled by the global consultancy Kearney and will explore how travel retail compares with other retail channels, where greater value can be captured across the traveller journey, and how AI is reshaping discovery, conversion and loyalty, including social channels and the rise of agentic commerce. 

The report is available for TFWA members to download free of charge, as part of their membership package. Click on the link below to access your copy. 

TFWA members can also hear highlights of the Kearney report in the replay of the workshop that was held during the TFWA World Exhibition & Conference 2026 in Cannes. Access the TFWA365 platform