TFWA Insight

2025

Following on from the 2024 Duty Free Category Series, the 2025 Duty Free Nationality Insights Series focuses on the shopping and purchasing behaviours of leading travelling & Duty Free shopping nationalities, including who today’s shopper is, how they behave during the purchasing decision making process and how key category dynamics continue to evolve.

The main aim of this first report is to provide an in-depth insight into the behaviours of the Global Duty Free Shopper. 

TFWA Insight: The Global Duty Free Buyer 2025, is available in PDF format and features data and insights on the following key topics:

  • Identifying who today’s Duty Free shopper is
  • Determining Global Duty Free shopper metrics
  • Evaluating Global shopping behaviours, including purchase planning, purchase reasons, purchase drivers and non-regular brand purchasing
  • Understanding key purchase influencers
  • Underlining key category differences & dynamics among Global shoppers. 

Keep a look out for further publications in this series which will focus on the following nationalities: 

  • The Indian Buyer Study 2025
  • The South Korean Buyer Study 2025
  • The Chinese Buyer Study 2025
  • The American Buyer Study 2025
  • The Brazilian Buyer Study 2025
  •  The British Buyer Study 2025
  • The French Buyer Study 2025
  • The German Buyer Study 2025
  • The UAE Buyer Study 2025
  • The Turkish Buyer Study 2025
  • The Malaysian Buyer Study 2025

We are pleased to provide this report as part of TFWA’s member services package; simply log in to the websiteto download the PDF file. Keep an eye out for further publications in the near future.