Following on from the 2024 Duty Free Category Series, the 2025 Duty Free Nationality Insights Series focuses on the shopping and purchasing behaviours of leading travelling & Duty Free shopping nationalities, including who today’s shopper is, how they behave during the purchasing decision making process and how key category dynamics continue to evolve.

We are pleased to provide you with the last report in the series on the Malaysian Duty Free Buyer 2025.

TFWA Insight: The Malaysian Duty Free Buyer 2025, is available in PDF format and features data and insights on the following key topics: 

  • Identifying the Malaysian duty free buyer
  • Category metrics & shopping behaviours
  • Key purchase influencers
  • The Evolution of the Malaysian Duty Free Buyer

We are pleased to provide this report as part of TFWA’s member services package; simply log in to the website to download the PDF file. Keep an eye out for further publications in the near future.