Following on from the 2024 Duty Free Category Series, the 2025 Duty Free Nationality Insights Series focuses on the shopping and purchasing behaviours of leading travelling & Duty Free shopping nationalities, including who today’s shopper is, how they behave during the purchasing decision making process and how key category dynamics continue to evolve.

We are pleased to provide you with the tenth report in the series on the Turkish Duty Free Buyer 2025 along with an accompanying podcast which focusses on the key findings.

  • Identifying the Turkish duty free buyer
  • Category metrics & shopping behaviours
  • Key purchase influencers
  • The Evolution of the Turkish Duty Free Buyer

Keep a look out for the final publication in this series which will focus on the following nationalities: 

  • The Malaysian Buyer Study 2025

We are pleased to provide this report as part of TFWA’s member services package; simply log in to the website to download the PDF file. Keep an eye out for further publications in the near future.