As the Global Duty Free shopper is constantly evolving, it is vital to have a solid understanding of key spend dynamics. Shopper spend levels vary according to category (Alcohol, Beauty, Confectionery, Tobacco & Luxury categories) and are influenced by many factors such as staff interaction, purchase planning and purchase drivers. 

This report, compiled by travel retail research specialist Pi Insight, looks in detail at how low, medium and high spending Duty Free shoppers approach the Travel Retail channel and behave in-store. 

TFWA Insight: The Duty Free Spend Understanding Study 2024, is available in PDF format and features data and insights on the following key topics: 

  • Understanding current Duty Free spend levels 
  • Spend differences between nationalities, demographic profiles & traveller types 
  • Visiting drivers & purchase planning 
  • Identifying different purchases from a category & sub-category perspective 
  • Evaluating purchases of specific items in terms of purchase occasions & purchase drivers. 

We are pleased to provide this report as part of TFWA’s member services package; simply log in to the websiteto download the PDF file. 
Keep an eye out for further publications in the near future.