Since China reopened its international borders and lifted travel restrictions just over a year ago, domestic travel within China has grown exponentially. Although international departures in 2024 are only predicted to reach around 69% of 2019 levels, it is clear that there is once again a significant number of Chinese passengers travelling.

This report, the final instalment in a series of TFWA Insight reports complied by travel retail research specialist Mindset, looks in detail at the main trends in consumer behaviour among Chinese Travel Retail shoppers in international airports in 2023. 

The TFWA Insight: The evolution of the Chinese travel retail shopping behaviour is available in PDF format and features data and insights on the following key topics: 

  • Footfall, Conversion & Shopping Rates 
  • Duty Free Appeal Factors 
  • Purpose & Drivers of Purchase
  •  Interaction with Sales Staff 
  • Touch Points & Online Engagement 

We are pleased to provide this report as part of TFWA’s member services package; simply log in to the website to download the PDF file. Keep an eye out for further publications in the near future.