The Global Duty Free shopper is constantly evolving in terms of purchasing behaviours, purchasing dynamics and product types of interest, with these areas also showing significant differences between the core product categories available. 

This report, compiled by travel retail research specialist Pi Insight, is the first in our series of category studies and will provide an in-depth insight into the behaviours of the Global Duty Free Alcohol Shopper

The TFWA Insight: The Global Duty Free Alcohol Shopper 2024, is available in PDF format and features data and insights on the following key topics: 

  • Key demographic & traveller tendencies 
  • Key alcohol shopping metrics, including footfall, penetration & conversion, category spend levels and leading sub-categories purchased 
  • Purchase planning, purchase reasons and purchase drivers 
  • Main category influencers, including staff interaction, importance of duty free Exclusives and promotional mechanic preferences.

As a special bonus we are also pleased to provide you with an in-depth focus on the Alcohol Category taken from our recently published The Influence of Travel Retail 2024 study. 

We are pleased to provide these reports as part of TFWA’s member services package; simply log in to the websiteto download the PDF files. Keep an eye out for further publications in the near future.