With high passenger flows and a constantly changing shopper mix, the travel retail channel not only offers the opportunity to drive sales, but also act as a ‘shop window’ for brands looking to drive awareness, interaction, and uptake among travelling consumers.

To develop successfully in this channel, it is therefore important to understand the role and impact of the travel retail channel on immediate and lasting purchasing behaviour and also the lasting impression of the travel retail channel on brand perceptions. 

This report, compiled by travel retail research specialist Pi Insight, looks in detail at international traveller profiles and how the Travel Retail channel can be used to influence their shopping behaviours. 

The TFWA Insight: The Influence of Travel Retail 2024, is available in PDF format and features data and insights on the following key topics:

  • Exposing Shoppers to New Brands 
  • Building Brand Perceptions 
  • Opportunity for Brand Engagement
  • Encouraging Brand Uptake 
  • Influencing Future Purchasing 

We are pleased to provide this report as part of TFWA’s member services package; simply log in to the website to download the PDF file. Keep an eye out for further publications in the near future. 

Additionally, we are pleased to invite you to the accompanying webinar, to be held from 11:00-12:00 and 16:00-17:00 CET on Wednesday 20th March. The session will be hosted on the TFWA 365 digital platform. Please click here to register.