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No one with an interest in the duty free & travel retail market can afford to ignore the Chinese traveller. The expectations and behaviour of this customer group are increasingly shaping the commercial strategies of brands and retailers across the world, and enhancing our understanding of their preferences and perceptions is crucial to success in today’s market.
The TFWA Insight: Understanding Young China study, produced for TFWA and the Asia Pacific Travel Retail Association by NPD Travel Retail, is based on online and face-to-face interviews with hundreds of Chinese shoppers, focusing on the shopping behaviour, preferences and expectations of those in the 18-30 age bracket. The study looks at how their expectations compare with those of their elders, and includes ideas on how brands and retailers can tailor their approach to appeal to the growing wave of young Chinese travellers.
The study consists of three parts, all in PDF format:
We trust that the report will make interesting reading for all those with an interest in this vital market, and as always, it is available free of charge to TFWA members.
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