TFWA Asia Pacific Exhibition & Conference 2026: A new Era of Innovation Unveiled in Singapore

Post date

Monday 5 January 2026

TFWA is set to redefine the future of travel retail with the launch of a completely reimagined TFWA Asia Pacific Exhibition & Conference 2026, taking place in Singapore next May. Designed to inspire, connect, and elevate the industry, the new edition introduces groundbreaking concepts that expand both the business and creative potential of brands and operators.

At the heart of this transformation are two major innovations: the World of Innovation and Taste of the World, dynamic new platforms designed to reflect the evolving expectations of travellers and the rapid growth of the Asia Pacific market.

“TFWA’s Singapore edition continues the spirit of modernity introduced in Cannes. With a refreshed format and new dedicated spaces, the TFWA Asia Pacific Exhibition & Conference 2026 in Singapore is designed to support meaningful conversations, creativity and collaboration. We are delighted that leading global brands across all categories, including Estée Lauder, Brown-Forman, Mondelez, JT International, Lacoste, Travel Blue and Thélios have already reconfirmed their participation, reflecting strong support for this ongoing evolution. We look forward to welcoming brands and partners to Singapore for an engaging and inspiring Asia Pacific edition”
- Sarah Branquinho, President, TFWA

A New Exhibition Experience for a New Travel Retail Landscape

The 2026 edition features an entirely redesigned layout with category-focused halls, offering exhibitors enhanced visibility and visitors a more intuitive and enriching experience. Each “World” is marked by a central icon acting as a natural meeting hub, with Level 1 dedicated to Perfumes & Cosmetics and Fashion, while Basement 2 houses Wines & Spirits, Confectionery, Tobacco, and the new major initiatives.

For the first time, brands will also benefit from high-impact LED screens integrated into these central hubs, delivering powerful, high-visibility communication opportunities that drive traffic and reinforce brand messaging.

World of Innovation: The New Pulse of Travel Retail Technology

A cornerstone of this year’s transformation, the World of Innovation offers a forward-looking showcase of cutting-edge technologies, new retail concepts, and breakthrough products. This dedicated space features a large amphitheatre for talks, events, workshops, start-up pitches, and exclusive product reveals, positioning it as a magnet for buyers seeking fresh insights and new commercial opportunities, presented by pioneering brands.

Positioned at the intersection of creativity, consumer engagement, and future-driven thinking, the World of Innovation reflects TFWA’s commitment to building a stronger, more agile business platform for the industry.

A Glimpse Into the Future

With this new infrastructure combining innovation, culinary culture, category clarity, and elevated brand exposure, TFWA Asia Pacific Exhibition & Conference 2026 promises to be the most forward-thinking edition yet. The reimagined event reflects the energy, ambition, and rapid evolution of the Asia Pacific region, reaffirming Singapore as the global gateway for travel retail.

A Curated Programme of Networking Events

Networking will be a key focus of the 2026 edition, with a curated programme of social moments designed to encourage connection throughout the week. Highlights include:

Sunday 10 May: Welcome cocktail at 7.30pm at the Flower Dome, Gardens by the Bay
Monday 11 and Tuesday 12 May: TFWA Asia Pacific Lounge evenings at Taste of the World, from 6pm to 8pm, featuring live show cooking
Wednesday 13 May: Closing event at the iconic Alkaff Mansion

More details, including speaker announcements and programme highlights, will be revealed soon.