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This workshop analysed the implications of gamification for our industry, looking in particular at customer communication, marketing and brand engagement. It explored how existing and future technologies can offer a memorable experience for customers, enhancing travel retail’s “wow” factor and making travel shopping more fun. Among speakers at the session were Lewis Allen, Director of Environments at Portland Design; Paul Bulencea, co-author of Gamification in Tourism; and Jessica Lau, Travel Retail Area Manager China and Taiwan at Guerlain.
The session was moderated by Michele Miranda, Conference Manager, TFWA.