Jessica Lau has twelve years of experience in marketing and advertising in the retail industry, helping brands enhance their presence in Asia. Jessica is currently Guerlain’s Travel Retail Area Manager in China and Taiwan, where she helps manage every aspect of the company’s rapidly growing presence in the region. Spearheading its digital campaign in social media, her most recent project is Guerlain’s gamification campaign behind the KissKiss Matte lipstick line, as part of which 10,000 players successfully engaged within ten days of launch in WeChat.
Jessica has previously worked for Jurlique, Pure Worldwide Group Ltd and JCDecaux at Shanghai Airport. From strategy and marketing implementation to investment and distribution, she seeks to bring innovation and creativity in the world’s most dynamic markets.
Originally from France, Jessica lives with her husband in Hong Kong.