Article China Reborn

Alexandra Lamprecht, Commercial Director, Etro

What are you particularly looking forward to about the TFWA China Reborn online event?

To be part of the recovery of the travel retail business, already happening in China, and to present Etro as an Italian luxury lifestyle brand to a global audience.

Why did you want to support the China Reborn event?

This online event is an incredibly important initiative for travel retail, not only in the Chinese market but also on a global scale. Etro wants to be an active part of the rebirth that Chinese travel retail and the market are experiencing.

What are you expecting to achieve from your participation?

Etro’s aim is to join forces with industry experts, retailers and peers to seize present and future opportunities starting from now: this will further strengthen Etro’s presence as a player within the Chinese market.