Back to top
Post date
Thursday 12 September 2024
You have to log in with your TFWA 365 account ID to view restricted contents.
Uber Advertising is reimagining the way brands connect with consumers as they go anywhere and get anything. With an audience of 156 million active Uber and Uber Eats users in 10k+ cities across 70+ countries, we give brands a unique opportunity to reach people during moments that feel truly relevant.
Our on-ride Journey Ads give you the opportunity to target travelers on their way to the airport, right before they enter duty-free. Through immersive video, interactive ads, and personalization with our first party data, your brand can own their Uber journey with 100% SOV.
Discover the power of advertising on Uber
L'Oréal partnered with Uber to maximize awareness for their Armani fragrance, driving duty-free footfall at airports. As Uber travelers made their way to London’s Heathrow and Gatwick terminals, they were introduced to the fragrance through on-ride Journey Ads paired with an add-to-wallet voucher.
The campaign resulted in strong CTR, Swipe Engagement, and Average View Time significantly above benchmarks. By strategically targeting longer Uber rides to airports – L’Oréal gave consumers an even deeper experience with their captivating creative.
“Our Armani Mare campaign unlocked impressive reach and engagement thanks to our strategic partnership with Uber. By connecting with travelers at key moments before their flight—right up to their airport drop-off—Uber's journey ads seamlessly integrated into our 360 traveler journey. This strategy proved incredibly effective, delivering 61% more clicks than forecasted and providing a complete solution perfectly aligned with our conversion and drive-to-store objectives."
Martin-Pierre Minaud – Consumer Engagement Manager – L’Oréal TREMEAI
Go get duty-free
